The pitch / The script.

• A good pitch is saying it as if you've just made the film.
• End of days didn't do well - it didn't make half as much money - cost 160 million and only made 65 million.
• Each studio gets pitched 700 ideas a year - most of them lose money.
• Big studios need to earn more than 300 million dollars a year to make a profit.
• Cost 100 million dollars for blockbuster movies.

The script.

• The script is the key to a good film.
• Directors fight for an amazing script.
• Most scripts follow one of 7 core narratives.
• 370 million dollars made by 'there's something about Mary.' 

The green light

• The star of a movie is mainly what gets a movie green lit.