Wednesday 12 January 2011

The High Concept Model.

A high concept model is defined by having:
-Clear character types.
-Hybrid movies
-Simple narratvies.
-Pop video influence.
-Being able to print screen a scene which is perfect for advertising.
-The filming is done in such a way that it can be replicated in publicity.
-Everything is over the top.
-The music doesn't develop the narrative; it's just entertainment.
-They have a lot of tv show/film references.
-The audience know the star.
-Exaggeration.
-The star is almost like a brand.

Charlie's angels is an example of a high concept film; some examples of the 'model checklist' are:
  • Hyperbolic action - When they jump out of the airplane and land in Charlie's angels boat and also in the fight scene where the action is very hyperbolic and slowed down for dramatic effect.
  • The whole film follows a simple narrative (a mission to stop the bad guy(s).)
  • Post-generic - hybrid = action-comedy.
  • Use of extended montage - The car race scene.
  • Print screen for advertising - fight scene with potential kidnapper.
  • Easily replicated - When Drew Barrymore (in a blonde wig) was in the car with the chauffeur.
  • Everything is over the top - All of the stunts in the film are over the top for deliberate effect.
  • Music interuption which doesn't extend the narrative - when Charlie's angels were 'yodeleing'  ?
  • References - The over the top action has reference to the mission impossible films.
  • Audience know the star - The main 3 characters (Charlie's angels) are well known.

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